World Antimicrobial Awareness Week (WAAW)

About the Project.

Ministry of Health, a leading Government organization committed to combatting AMR, engaged Muse Mind Kenya to develop informative design materials for World AMR Awareness Week. Our mission was to create a suite of materials that not only raised awareness about the dangers of AMR but also encouraged stakeholders across the globe to take action.
The primary challenge was crafting messages that were accessible and engaging to a diverse global audience, including healthcare professionals, policymakers, and the general public. The objectives included increasing awareness of AMR, promoting understanding of its implications, and inspiring collective action to combat AMR through responsible antibiotic.